Exercise 2.1

March 4, 2019

Due by 4:00pm on Thursday 3/7

The goal of this exercise is to identify two possible exhibits for your lens analysis essay.

First review the instructions for Assignment 2. Then conduct some research to find two potential exhibits for your lens analysis essay. Remember that your “exhibit” is the advertisement that you will be analyzing in your essay. It must be a static advertisement (i.e. not a video); for example, a student could choose a highway billboard, a movie poster, an online advertisement, a subway advertisement, a newspaper or magazine advertisement, or even a flyer. However, the advertisement does not have to be in English. Strong advertisements for this assignment are usually primarily visual. You should find:
▪ one advertisement that contains an explicit or obvious monster or monstrous image. Two examples are:
▪ King Kong movie posters
▪ Tarantula movie poster
▪ one advertisement that does not contain a literal monster but rather is conceptually monstrous. In other words, you should be able to argue that something about the exhibit is monstrous as defined by Cohen. Three examples are:
▪ Land Rover advertisement
▪ Surrogates movie poster
A great website to search for print advertisements is: http://www.adsoftheworld.com

Provide a copy of and/or link to each of your advertisements as a comment below.

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12 Responses to “Exercise 2.1”

  1.   Matthew Cattaneo said:

    Picture 1(Literal Monster): https://d3nuqriibqh3vw.cloudfront.net/styles/aotw_detail_ir/s3/images/lobo_creativity.jpg?itok=nC3l9CaU

    Picture 2(Monstrous Image): https://d3nuqriibqh3vw.cloudfront.net/images/food_monster_1.jpg

  2.   kareem rashad said:


    In this Ad, it explicit the face of a monster on a dirty wall. This Ad interested me so much because it has little details but gives a strong message. The Ad is just the face of a monster on a dusty wall and in the let bottom written: “Dirt won’t scare you anymore”. I believe in this Ad, it explains the stereotype of the connection of monsters with old places or dirty places that are full of dust. The Ad is pretty simple and gives a straight forward message that the stereotype you all fear of is not going to scare you anymore.


    In this Ad, It implicit an old clown sitting in a wheelchair under the spotlight on a stage with a dark background of the audience. The Ad just focuses on the clown. I feel that this Ad carries many hidden messages and meanings. In my point of view, the clown represents the power of the monster and the wheelchair represents how powerful is the monster to do whatever he can from one place. The spotlight is centered on the clown “monster” to point out the excessive power he has on all the minds surrounding him and that is why the audience is featured in the dark. The audience represents the controlled people who just follow without looking at the reality and that explains why they are in the dark because they don’t need their vision if they just follow without knowledge.

  3.   Donte Tucker said:

    John Wick has alot of guns pointed at him which could signify that he is an overwhelming threat or in other words a monster, especially because he’s outnumbered which could mean he is ostracized.

    Godzilla is great monster because he compares intensely with how cohen talks about monsters.

  4.   Andriana Drimona said:

    1. Obvious monster: https://www.adsoftheworld.com/media/print/sky_f1_monsters

    2. Conceptual monster:

  5.   Mayra Correa said:

    Picture 1: Monstrous Image


    Picture 2: Literal Monster Image


  6.   Amit Singh said:

    1)Literal Monster:

    2) Conceptually Monstrous:

  7.   Matthew Murawski said:

    1. (literal monster) https://www.adsoftheworld.com/media/print/lirandzo_condoms_scary_children_the_ring

    2. (obvious monster) https://i.dailymail.co.uk/i/newpix/2018/08/16/00/4F1F9CD200000578-0-image-a-14_1534375326696.jpg

  8.   Frank Lopez said:


    This is for one advertisement that contains inexplicit or obvious monster or monstrous image: This image is an Apple Siri. For those of us who arefamiiliar with Cookie Monster from Sesame Street. There can’t be anything worse for a Cookie Monster. Shows how he uses the hands free technology

  9.   Shira Fagan said:

    1. Literal Monster


    I chose the movie cover of the movie “IT,” because one can see straight out the ghost. Its a picture of a child with a balloon on a dark back, and in the background is a creepy clown trying to grab the balloon from the child. This really caught my eye, because we see how the monster is out to get others, as seen by the grabbing


  10.   Yesenia said:

    1) Conceptual Monster


    2) Literal Monster


  11.   Jamie Klebs said:

    1.) Literal Monster

    2.) Conceptually Monstrous:

  12.   Nirmala Yusaf said:

    Hell Fest movie advertisement.
    I choose that ad because it is horrific.

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